When cartoonist Hyun-joon falls in love with Da-hong, one of his fans, it sets up the archetypal battle between their two families, who are from rival regions. Hyun-joon comes from the politically liberal Honam region (North and South Jeolla) while Da-hong comes from the conservative Yeongnam region (North and South Gyeongsang). When the two declare their intention to marry, they are confronted with a seemingly endless number of barriers that threaten their happiness.

Dae-gil has been skilled with his hands and has shown a strong desire for winning ever since he was a child. He will succeed his uncle and jump into the world of Tazza, risking his life in competition.

Joong-ho is a dirty detective turned pimp in financial trouble as several of his girls have recently disappeared without clearing their debts. While trying to track them down, he finds a clue that the vanished girls were all called up by a same client whom one of his girls is meeting with right now.