Bea is a successful architect who lives in Barcelona (Catalonia, northeast to Spain) with her boyfriend and boss, Víctor, a CEO of an important company. During a night celebration of an important contract signed to make a skyscraper designed by Bea, in the bar appears the famous TV reporter and anchorwoman Rebecca Ramos, Victor’s personal erotic fantasy. Not measuring the consequences of her actions due to the alcohol she drank, Bea makes a meeting between Víctor and Rebecca. When to the next day she wakes up, Víctor proposes to wed Bea and she accepts, but after she arrives to the job, Bea learns about a videotape where Víctor and Rebecca make the love in a car that it’s in all TV channels. In front of all CEOs during a full meeting, Bea slaps Víctor and destroys her design, being fired from the job. Looking for a break, she travels her natal coastal town, Santa Clara, just to discover that her rest isn’t so easy as it seems: her eccentric, free-spirited and eternal smiling mother …

It is the year 1967. After five happy years of marriage in New York with Alberto and their young son, Anna Ribera returns to Spain to take her project Velvet to the next level. She and Alberto had been managing all things Velvet from across the ocean and, together with their best friends and partners, had made a name for Velvet as the number one address in the world of fashion and innovation. Now they decide to take the next step and turn their reputation into a franchise, first at home, then abroad. The first step is opening shop in the other great Spanish city, Barcelona, on its world famous promenade, the Passeig de Gracia. There, the second Velvet Fashion Store is about to open its gates, managed by Ana’s good friend Clara who had made it up the career ladder from seamstress to directorial assistant in the Madrid Velvet years.